The Good And Bad In The Fitness Industry

Yesterday a couple friends of mine (thanks Ryan and Laura…who just happen to be a couple of crazy love birds) shared a few videos on my Facebook page:

While I thought the first was hilarious, and the second frustrating maddening…er, interesting, I also thought that both of these videos give a pretty accurate depiction of what goes on in the fitness industry.

I have to say that I’m proud to be a part of this industry as it’s full of some amazing, generous and crazy smart people.  People like Kellie Davis, Nia Shanks, Tony Gentilcore, Eric Cressey, Dean Somerset, Bret Contreras are hard working, honest folks who do the industry proud.

It’s too bad that the industry is known more for quick fixes and deceptive sales pitches like the ones in the above videos than it is for hard work.

These kinds of things give people a false sense of what healthy is and what it takes to achieve a healthy life.  Then when the products, “gurus” or diets fail them, they have a bad taste in their mouth for the industry as a whole.  I can’t say I blame them.  They don’t know any better.

I guess I see it like this.  The fitness industry is a like a big family.  There are those family members that you enjoy spending time with.  They are positive, they don’t brag about they things they have, and they are genuinely happy for the success and milestones in your life.

Then there are those other family members.  Maybe it’s a sibling, an uncle, or a second cousin twice baked and once removed, but chances are you have one somewhere. They are the ones who are always trying to sell you on their new idea, trying to make their lives sound better than yours and in general are not that fun to be around.

Like anything, the fitness industry is full of good and bad.  It’s inevitable and will always be that way.  You’ll be exposed to the negative parts, but you can certainly minimize your exposure to them and the effects they have on your outlook.  You can also choose to surround yourself with positive, intelligent fitness industry people.  A good place to start is the blog roll I have on the right side of this page.  These folks are all quality people who are worth reading/listening to.  They’re people who can earn your respect, who you can build trust with.  People who will take the time to answer an email.  Something a shake weight can’t do.



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